Today, we’re excited to announce a significant milestone in our journey. After careful consideration, we are changing our website from FinmarWritings to EasyAIForBiz. Above all, the main reason to better serve you in the growing Artificial Intelligence (AI)-powered business landscape. I share stories behind this change, what to expect from EasyAIForBiz, and how it benefits you in this blogpost.
Why did we shift to EasyAIForBiz.com?
My Blog Journey
I worked for 3+ years in 3 different companies and gained experience in various roles such as finance and executive assistant, audience developer, and digital marketing executive. I wanted to have my own website as a learning and exploration tool. So, I created the FinmarWritings.com domain and hosted it on WordPress.com in August 2022. I shared information, my experiences and opinions on digital marketing. Along the way, I learned WordPress, Yoast SEO, Google Search Console and Google Analytics and various aspects of SEO. I posted nine articles in all. The top 3 pages with maximum views during the last three months are:
- Wordcamp Bengaluru 2023 – My learnings. Google SERP of 15
- Hashtags for Social Media Reels
- Tips for SEO with ChatGPT
Progress in AI Business Technologies
I have a curious bent of mind about technology developments. I tried several new tools such as Canva, and Figma earlier. Later on, I signed up for ChatGPT, a Generative Artificial Intelligence(GAI) platform after its launch 10 months ago. I liked it a lot. Instead of relying on Google search or Wikipedia, this new tool provides immediate answers through natural conversations. I soon realized that ChatGPT eased the tasks that I did a year and a half ago, such as posting videos with suitable descriptions and hashtags on YouTube and social media.
As I moved to freelancing on Upwork, I scanned for various jobs relevant to my skill set and applied. It took me more than two months to land my first gig. The exciting thing about this was that the AI business client asked me to use ChatGPT 4 to create blog content. I created six blog posts. Initial copy creation takes just minutes even for a relatively new topic, whereas manual research and writing can take days. Copy editing requires some time to remove duplicate information arising from the process of using prompt engineering. Fact-checking requires more time depending on the knowledge of the topic and domain. Compared to my earlier experience of writing a blog manually, I found the new approach improved my productivity by 3 times.
Google Search Update Relating To AI-Assisted Content
I can see the shift to content writing assisted with AI, while some clients forbade the use of AI for business. A recent update by Google ((https://www.searchenginejournal.com/google-september-2023-helpful-content-update-changes-to-the-algorithm/496454/)) to its search ranking reduces the focus on content written by people. It emphasises content created for people as shown in the extract below. With this change, AI usage will go up.
“Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content
written by people, created for people, in search results.”
Rapid spread of AI deployment in online businesses
Meanwhile, I continued to see the rapid adoption of AI in several sites that I visit regularly and also on various tools that I use. Quora started offering ChatGPT answers. Upwork introduced a ChatGPT-based ChatBot and Yoast SEO offered title, meta description suggestions based on AI.
Generative AI software produces text or images using text prompts. Its knowledge of the world till the date of its training. Multimodel Generative AI which can utilise text, voice, and image inputs and produce desired outputs has just been launched. Microsoft in collaboration with OpenAI, Google and Meta are the major players in this race for domination. These are aided by several small players addressing the niche application areas. While big businesses can deal with the challenges of Generative AI, it is the small and medium businesses that need help.
Hence we decided to expand our scope to offer a wide range of AI-powered solutions tailored for small and medium businesses across various industries. Our new name, EasyAIForBiz, better reflects the diversity of services we provide. It conveys our commitment to simplifying complex AI technologies and making them easy to implement in the business environment.
Our Logo
Our logo represents the symbiotic use of artificial intelligence with human intelligence. A simplified neural network with three layers represents the left brain. The right portion is a representation of the natural brian. The dialogue between the two is represented by chat box like pointer which extends into the other part. The neural network on the left can also be seen as two stick figures stacked vertically facing each other. This shows the potential productivity boost of three that is possible by working with GAI.
Generative AI Business Landscape
You can see an illustration of the global Generative AI landscape from the Nasscom report ((https://nasscom.in/knowledge-center/publications/generative-ai-startup-landscape-india-2023-perspective)) released in August 2023. The dominant player in the semiconductor chips category is Nvidia. In the cloud infrastructure, Microsoft Azure and Google Cloud are leading with others rapidly catching up. There are several players in the foundational models layer for Text LLMs. OpenAI, Google and other big players compete across all the models. Applications span general search, writing, sales, coding, customer service, UI, knowledge management, and image / video tasks. Thus it can be seen, all digitized businesses can benefit from GAI.
Bulk of GAI startups are working on text content creation, chatbots, virtual assistants, and image / video generation. So businesses can deploy GAI in these areas to start with.
Small business landscape
The contribution of small and medium-sized enterprises is nearly a third of India’s GDP. These also account for half of the country’s exports. Despite their significant contribution to the country’s economy, many of these businesses operate without proper organization and fail to harness the benefits of digitization. To address this, e-commerce companies, private organizations, and the government are providing support.
In a recent press statement, Amazon, a major player in e-commerce, announced that it has successfully digitized over 4 million Micro Small and Medium Enterprizes of India through its Amazon Global Selling Programme. ((https://inc42.com/buzz/amazon-digitises-over-4-mn-small-businesses-in-india/)) This initiative aims to empower various small businesses, including sellers, artisans, weavers, and delivery and logistics partners, by helping them reach a wider customer base on a global scale. Additionally, Amazon claims to have generated more than 1.16 million direct and indirect jobs and facilitated nearly $5 billion in cumulative exports.
It’s worth noting that other prominent e-commerce players like Flipkart and eBay are also actively supporting the growth of small and emerging businesses in India as they strive to gain recognition. According to the report released by Amazon, 28% of small and medium businesses in India are using web-based email and storage. There is a lot of scope for growth in using AI services for business operations. Cloud platforms such As Amazon, Microsoft, and Google offer cloud services credit and technical assistance to ease the transition.
What can you expect?
We’ve designed EasyAIForBiz with a user-centric approach, ensuring that our website is user-friendly, informative, and intuitive. This change aims to provide a seamless and enjoyable experience for our visitors and clients.
We plan to produce blog posts, case studies, and videos exploring artificial Intelligence tools that can help small and medium businesses and individuals to improve their productivity. We also plan to launch a newsletter that will cover the latest developments in AI across the world with a special focus on India exclusively for the subscribers of the site. In addition, We look forward to working with partners across the AI landscape to serve our customers better.
Conclusion
Embracing AI is not merely a passing trend. It has evolved into a necessity for businesses aiming to thrive in the rapidly changing and competitive marketplace of today. The future unquestionably belongs to those who harness the transformative power of AI to revamp their operations, elevate decision-making processes, and, ultimately, attain their business objectives.
Incorporating AI into a small-scale business’s operations does not always require a substantial investment in technology or expertise. Many AI solutions are now accessible through user-friendly platforms and services, making it easier for small businesses to harness the benefits of AI to improve efficiency, competitiveness, and customer satisfaction.
We want to express our heartfelt gratitude for your continued support and trust in us. This transition to EasyAIForBiz is a testament to our commitment to growth, innovation, and our dedication to serving you better. We are excited about this journey and look forward to sharing our passion for AI with you through this new platform. If you have any questions or require further information, please don’t hesitate to reach out.
