In the dynamic environment of digital selling, the combination of Artificial Intelligence (AI) with Search Engine Optimization (SEO) tools has emerged as a changing force. As companies strive to start and enhance their online presence, the role of AI in changing the sites for search engines has become modernised. As in the earlier blog post, we have seen AI-based website creators. In this current blog post, we explore Artificial intelligence SEO tools and assess a couple of them using a case study approach.
Evolution of SEO Tools
The progression of SEO tools has unfolded through distinct stages, revealing the dynamic landscape of the internet and search engine algorithms. In the early days (1990s-2000s), the focus was on keyword density and meta tags. Simple tools emerged to aid site managers in changing these elements for revised search engine ratings. In the early 2000s seen a shift towards link building as search engines began considering the quality and volume of inbound links. Tools designed for observing backlinks gained clarity as site managers sought to enhance their link profiles.
The mid-2000s marked a pivotal change in content improvement, featuring the importance of quality and applicability. SEO tools evolved for better on-page content, emphasizing keywords and user value. During the 2000s, data analysis tools surged, enabling deeper tracking of website performance and user behaviour. In the 2010s, mobile optimization became crucial, aligning with the rising importance of mobile-friendliness for rankings. In the 2020s, with release of ChatGPT, the SEO tools are enriched with AI
Key elements of AI SEO tools
Artificial intelligence SEO tools, utilizing Artificial Intelligence, enhance Search Engine Optimization by employing machine learning and data analytics. They provide nuanced insights, aiding in tasks like keyword optimization, content creation, and overall website performance improvement, contributing to enhanced online visibility and search engine rankings.
AI is integral to modern SEO, employing machine learning algorithms for tasks like data analysis, pattern recognition, and predicting trends. Natural Language Processing enhances content optimization, and predictive analytics anticipates future trends, facilitating proactive strategies. AI-driven tools provide comprehensive data insights, backlink analysis, and competitor evaluations, enhancing website authority and strategy development.
Benefits include content optimization through quality and relevance assessment, personalized strategies based on user behaviour, and advanced data analysis for informed decisions. AI tailors SEO strategies for natural language queries, improves voice search visibility, and efficiently analyzes backlink quality. Overall, Artificial Intelligence SEO tools elevates the efficiency of keyword analysis, on-page optimization, rank tracking, competitor analysis, site audits, and voice search optimization in SEO tools.
As of Nov 2023, there are 28 AI SEO tools, as per one Artificial intelligence tools website. Most tool reviews that one finds on web is mainly from affiliates praising one tool or another. Instead, I took an independent approach. We have consider a couple of tools namely Markcopy.AI and Ink AI. I present both desk based evaluation and case study based evaluation. I hope my methodology and insights may help you to do your own evaluation.
Desk based evaluation
Desk based evaluation is done by accessing the resources on tool website and YouTube videos.
Markcopy.AI
Mark Copy AI is an AI SEO tool that helps marketers and content creators create, schedule, publish, and manage content creation at scale. It uses generative AI to streamline content creation, making it up to 10x faster. The tool can generate SEO-optimized content such as blog posts, product descriptions, and social media posts, and optimize it for SEO and changeover. It also allows for teamwork, so teams can work together to create content faster.
Key Features
MarkCopy.ai offers personalized AI-driven solutions to enhance content creation, ensuring it aligns with your brand voice for effective engagement and growth. It can handle blog and marketing copy, generating creative content for blog articles, product descriptions, ads, and emails, eliminating the challenge of starting from a blank page. It also supports e-commerce and helps maximize sales by optimizing product listings, targeting the right audience, and automating processes to boost efficiency.
MarkCopy.ai offers a Conclusion Paragraph Generator that can assist in creating a conclusion paragraph tailored to your needs.
Ink AI
Ink AI is a powerful AI SEO tool designed to optimize the content creation process, offering productivity and ease. This tool empowers users to generate high-quality content across a diverse range of topics, styles, and formats. Beyond content generation, Ink AI enhances the readability and search engine optimization (SEO) of your writing, assuring that your work stands out. Additionally, the platform facilitates a collaborative environment, allowing writers to receive valuable feedback from experts and work together with peers on shared projects. With its traits, Ink AI emerges as a great solution for writers seeking both creativity and optimization in their content creation journey.
Key Features
Ink AI offers a suite of powerful features for efficient and high-quality content creation. Users can generate diverse content on any topic and improve readability with SEO optimization. The tool facilitates collaboration among writers and provides valuable feedback from experts, making it a comprehensive solution for streamlined and effective writing.
Desk Comparison of AI SEO tools
| Parameters | Markcopy.AI | INK SEO |
| Diversity of content | Yes | Yes |
| Chrome Extension | No | Yes |
| Trial version without credit card | Yes | Yes |
| Social media Posting support | Partial (Linkedin and instagram) | All |
| WordPress plugin support availability | Yes | Yes |
| Support for disabilities | No | Yes |
Case study based evaluation
In order to assess these AI SEO tools, I tried with a real-world task of creating a blog with keyphrase Yoga for beginners. The blog content should be of 1000-1500 words. In addition, the blog post needs to be upgraded for SEO.
Markcopy.AI
In Markcopy.AI, we need to provide blog title and target audience (persona) to initiate content writing. For my case study, I have provided the following
Blog title: Yoga for beginners
Persona: beginners
Detailed instructions
Step 1: After finishing the login details. Use the playground area to generate the outline for the blog titled as Yoga for Beginners.
Step 2: Copy the outline to the text editor. Select one of the headings and select the tool as write more. It expands.
The tool provides an outline for the blog as output. (See Figure)
To generate the content, copy the relevant heading from the outline and paste into the text editor. You can either expand further or summarize content using the menu options. (see Figure) For the blog output, please see here
Output Assessment
I found this tool easy to use. The output did not have duplicated information. I really like this tool because there’s no need to copy and paste the line into a command to generate more and it streamlines the process efficiently.
INK SEO
Prompt
Blog title:” Yoga
Persona: Amateurs
Below is an example of blog with “Yoga for beginners” as keyphrase. The image is being attached here.
In this way, we can expand the blog and bring to a decent structure.
Detailed instructions
Step 1: Write a keyword on the pop window and produce with it SEO
Step 2: It guides the SEO generation process involves crawling the web, scraping content, semantic modelling, natural language processing, competitive analysis, and assessing content.
Step 3: Place the cursor on the Title. It produces the Title.
Step 4: Next the user has to provide a command “Provide me with an outline on the topic.
Step 5: Users can copy the desired section and paste it into the command box, which uplifts the tool to produces extra section for the blog.
For the blog output, please see here
Output assessment
INK SEO gives a decent blog outline as a comprehensive content assistant with AI-driven features, prioritizing SEO optimization. I can achieve a better output by running the command even with a partial sentence. The UX and UI of the tool is similar to Google Docs. There is a content audit check which helps in detecting Plagiarism of the blog.
Case study based AI SEO Tool Comparison
| Parameters | Markcopy.AI | INK SEO |
| SEO score | 42/100 | 74/100 |
| Keyword Analysis | Good | Very good |
| Duplicated content | No duplicated content found | No duplicated content found |
| Ease of use | Very Good | Good |
| Tone | No options for tone | Options of tone are added |
| Detection of output as AI-based by Zero GPT | 73.43% | 100% |
Factors to Consider When Choosing an AI SEO Tool
Choosing the right Artificial Intelligence SEO Tool is a critical decision that can significantly impact your website journey. To make an informed choice, it’s important to assess several key factors such as specific needs, tone of voice, plagiarism checker, and pricing.
In examining your specific needs, consider the type of website, the need for advanced features and the requirement for content creation. For evaluating the tool’s ease of use, consider its content placement features, content writing challenges, and the presence of helpful resources like lessons and customer support. considering options, including outline variety for visual identity, unique tone style with chrome add-ons. Lastly, check the pricing by checking the structure, presence of free trials or AI writing, and SEO articles, content shield, Plagiarism checker, AI words and tone of voice.
By seeing the above factors, you can make an informed decision when picking an Artificial Intelligence SEO tool that best suits your project, skill level, and budget. Ultimately, the right choice will empower you to create an impressive online presence
Conclusion
AI SEO tools are gaining fame for their power to refine the often complex and lengthy content creation process. Markcopy AI separates itself with its merging of content and keyword analysis to create powerful content, while Ink stands out for its skill in handling SEO scores and smooth fusion with WordPress sites. Ink also offers a separate keyword analysis tool as well. Clearly, each tool has a clear strengths and fulfils various purposes in the content domain.
Mark Copy AI is a good choice for companies that need to produce content quickly and easily. It can help you write everything from blog posts and social media updates to product descriptions and email promotion campaigns.
INK SEO Tool is a good choice for firms that need to improve their content for search engines. It can help you identify related key terms, research your competition, and track your results. It also has a number of elements that can help you improve the overall quality of your content.
Exploring diverse Artificial Intelligence SEO tools is suggested to identify those that best match your specific needs and choices. Additionally, keeping abreast of the latest developments in AI-driven content writing is crucial.
Did you try any Artificial intelligence SEO tools? Share your views
