Essential Tools for YouTube Marketers

YouTube has become one of the most powerful platforms for content creators and marketers to reach a vast audience and promote their brands. However, with millions of videos being uploaded every day, it’s crucial to employ effective strategies to ensure success In this article, I compare YouTube Studio, VIDIQ and Social Blade tools and share my experience.

A quick summary of unique features of tools

YouTube Studio is an integrated tool set with features for video posts, closed captions, end cards, thumbnails and analytics. vidIQ is an AI tool which suggests keywords optimised for the Search Engine Optimisation (SEO) based on the search volume, competition usage and content ideas. Social Blade is a comprehensive analytics platform that provides YouTube creators with insights into their channel’s growth, engagement, and monetisation potential. It offers real-time data on subscribers, views, estimated earnings, and allows creators to track their progress over time. It also provides competitor analysis and helps creators benchmark their performance against similar channels.

Sl. No	Feature	YouTube Studio	Social Blade	vidIQ
1	Competitor analysis	❌	✅	✅
2	Keywords suggestion	❌	❌	✅
3	Insights – watch time, subscribers	✅	✅	✅
4	Ideas for New Posts	❌	❌	✅
5	Scheduling	✅	❌	✅

From the above table, we can see that VidIQ is the most versatile tool. YouTube is the most integrated tool. Social blade is better at competitor rankings.

I used YouTube Studio and Social Blade to come up with strategies for the channel I handled in my past experience. We found that the competitors are using regional language titles in their thumbnail and video title headings. We found that new content availability was not regular and also was reduced in volume. With corrective actions, we were able to correct the down slide in watch time and subscriber addition.